Client: The Thackeray Estate
Location: Queen Victoria Street, Reading, RG1
Size: 3300 sqft
Status: In planning
The site at Queen Victoria Street is located in Reading Town Centre, 200m from Reading train station, and comprises a varied collection of both high heritage significance and low quality structures in poor condition.
Frost are working with Thackeray Estate to maximise the potential of this heritage site in a key location to create a high quality landmark scheme.
Central to the proposal is the restoration, rejuvenation and re-use of the existing buildings. Careful and much needed regeneration of the main facades, and elaborate terracotta, along with well designed shop fronts and signage, sets a standard for the area.
At ground floor level, the restoration of the listed heritage buildings will provide premium retail space. The upper floors of the existing buildings will be refurbished to provide a modern aparthotel.
The new market square will see a vibrant and intimate public space offered back to the town of Reading. The square will become a key destination with high quality retail and cafe spaces that will attract important tenants. The outdoor space will benefit from high quality landscape design that will compliment the daily use by cafe and retail operators but will also be suitable for regular events such as local farmers markets and screening of sporting events.
To learn more about the plans at Queen Victoria Street, read our blog on the development here.