Client: Thackeray Estates
Location: Queen Victoria Street, Reading, RG1
Size: 35,000 sqft
Status: In planning
Queen Victoria Street has given us the exciting opportunity to work on key heritage assets & create an event destination right in the heart of Reading town centre.
The site is located just 200m from Reading train station, and comprises a varied collection of both high heritage significance and low quality structures in poor condition.
Frost are working with Thackeray Estates to maximise the potential of this heritage site in a key location to create a high quality landmark scheme. Working with our friends at Lightbox, we are delighted to show you these CGIs that bring the proposed scheme to life.
Central to the proposal is the restoration, rejuvenation and re-use of the existing buildings. Careful and much needed refurbishment of the main facades, and elaborate terracotta, along with well designed shop fronts and signage, sets a standard for the area.
The mixed use development includes 16 retail units for boutique and independent traders, a 41 suite aparthotel and a vibrant market square. At ground floor level, the restoration of the listed heritage buildings will provide the premium retail space for boutique, local offerings. The upper floors of the existing buildings will be refurbished to provide a modern aparthotel, appealing to tourists and business users that comprise the varied demographics that will visit this destination hub.
The new market square will see a vibrant and intimate public space offered back to the town of Reading. The square will become a key destination with high quality retail and cafe spaces that will attract important tenants. The outdoor space will benefit from high quality landscape design that will complement the daily use by cafe and retail operators but will also be suitable for regular events such as local farmers markets and screening of sporting events.
To learn more about the plans at Queen Victoria Street, read our blog on the development here.